Pipedrive vs GoHighLevel

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	PipedrivePipedrive	GoHighLevelHighLevel
In one line	Sales pipeline CRM for small teams that close deals	All-in-one CRM, funnels, texting and reviews, built for agencies
Starting price	From $14/person	From $80.83/mo
Six-person team	$84/mo	$80.83/mo
Plans	Lite $14/mo per seat; Growth $39; Premium $59; Ultimate $79, billed annually	Starter $970/yr billed annually (about $80.83/mo) or $97/mo month to month: 3 sub-accounts, unlimited contacts and unlimited users; Unlimited $2,970/yr (about $247.50/mo) or $297/mo: unlimited sub-accounts, rebill phone and email at cost, basic API; Agency Pro (SaaS Pro) $4,970/yr (about $414.17/mo) or $497/mo: SaaS mode, rebilling with markup, advanced API; Enterprise by quote; usage billed on top from a prepaid wallet (LC Phone, LC Email, AI): email $0.675 per 1,000 sent, US/Canada SMS $0.00747 per segment plus carrier fees, local numbers $1.15/mo, US outbound calls $0.0126/min, AI pay per use or AI Employee $50 or $97/mo per sub-account; add-ons include WhatsApp $10/mo per sub-account, HIPAA $297/mo, Premium Support $500/mo; 14-day free trial on monthly plans, or 30 days on Starter or Unlimited through the HighLevel Bootcamp page (card required at sign-up); month to month, no contracts
Pricing model	Free trial	Free trial
Free trial	14 days	14 days
Users	Per seat	Unlimited users on every plan
Both connect to	Mailchimp
Also connects to	ActiveCampaign500+ listed by the vendor	Klaviyo500+ listed by the vendor
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Premium and up	Every plan
Live chat	Every plan	Every plan
Support hours	Live chat: 24/7 · Phone: Monday to Friday, 7:00 am to 11:00 pm (CET/CEST) (English), Extended hours, Monday to Friday, 7:00 am to 11:00 pm (CET/CEST) (Ultimate only)	Live chat: 24/7, in the app · Video call: 24/7 · Phone: Any time, for sales, billing and login issues; callers must be verified agency admins
Incidents posted	Pipedrive has a public status page. Status page	HighLevel has a public status page. Status page
Capterra score	4.5 / 5 from 3,064 reviews	Not listed
Trustpilot score	4.4 / 5 from 3,470 reviews	Not listed
Fit: Retail shop	30	35
Fit: Restaurant or café	15	30
Fit: Service business	80	75
Fit: Agency or studio	85	95
Fit: Trades or contractor	70	60
Fit: Online store	50	45
Why people pick it	Clear pipeline view Fair per-seat price	Unlimited users and contacts on every plan CRM, funnels, email, SMS, booking and reviews in one login
Where it falls short	Light on marketing features	Texts, calls, emails and AI billed on top from a prepaid wallet Agency-first: a single business pays for sub-accounts and setup it may not need
	Visit Pipedrive ↗	Visit GoHighLevel ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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