folk vs GoHighLevel

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	folkfolk	GoHighLevelHighLevel
In one line	Lightweight CRM that lives in your inbox and LinkedIn	All-in-one CRM, funnels, texting and reviews, built for agencies
Starting price	From $24/person	From $80.83/mo
Six-person team	$144/mo	$80.83/mo
Plans	Per member, unlimited contacts. Standard $30/member/mo or $24 billed yearly (2,000 messages a member a month, 500 enrichments); Premium $60/mo or $48 billed yearly (deals, sequences, dashboards, API); Enterprise from $100/mo or $80 billed yearly. No free plan; 14-day trial with Premium features, no card. Card payment only	Starter $970/yr billed annually (about $80.83/mo) or $97/mo month to month: 3 sub-accounts, unlimited contacts and unlimited users; Unlimited $2,970/yr (about $247.50/mo) or $297/mo: unlimited sub-accounts, rebill phone and email at cost, basic API; Agency Pro (SaaS Pro) $4,970/yr (about $414.17/mo) or $497/mo: SaaS mode, rebilling with markup, advanced API; Enterprise by quote; usage billed on top from a prepaid wallet (LC Phone, LC Email, AI): email $0.675 per 1,000 sent, US/Canada SMS $0.00747 per segment plus carrier fees, local numbers $1.15/mo, US outbound calls $0.0126/min, AI pay per use or AI Employee $50 or $97/mo per sub-account; add-ons include WhatsApp $10/mo per sub-account, HIPAA $297/mo, Premium Support $500/mo; 14-day free trial on monthly plans, or 30 days on Starter or Unlimited through the HighLevel Bootcamp page (card required at sign-up); month to month, no contracts
Pricing model	Free trial	Free trial
Free trial	14 days	14 days
Users	Per member	Unlimited users on every plan
Both connect to	No shared connections on record.
Also connects to	None in our catalog5,000+ listed by the vendor	Mailchimp, Klaviyo500+ listed by the vendor
Team size	Just me · 2–10 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Every plan
Live chat	Every plan	Every plan
Support hours	Not published	Live chat: 24/7, in the app · Video call: 24/7 · Phone: Any time, for sales, billing and login issues; callers must be verified agency admins
Incidents posted	Folk has a public status page. Status page	HighLevel has a public status page. Status page
Fit: Retail shop	25	35
Fit: Restaurant or café	15	30
Fit: Service business	65	75
Fit: Agency or studio	78	95
Fit: Trades or contractor	35	60
Fit: Online store	30	45
Why people pick it	Works from your inbox and LinkedIn Unlimited contacts	Unlimited users and contacts on every plan CRM, funnels, email, SMS, booking and reviews in one login
Where it falls short	No free plan Deals and reports need Premium	Texts, calls, emails and AI billed on top from a prepaid wallet Agency-first: a single business pays for sub-accounts and setup it may not need
	Visit folk ↗	Visit GoHighLevel ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

folk and GoHighLevel: partner links. We may earn a commission; it never affects rankings.