Less Annoying CRM vs GoHighLevel

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • GoHighLevel costs less for a six-person team.
  • Less Annoying CRM fits retail shop, service business.
  • GoHighLevel fits agency or studio.
  • GoHighLevel suits teams past ten people.
CompareLess Annoying CRMLess Annoying SoftwareGoHighLevelHighLevel
In one lineOne plain CRM plan at $15 a userAll-in-one CRM, funnels, texting and reviews, built for agencies
Starting priceFrom $15/personFrom $80.83/mo
Six-person team$90/mo$80.83/mo
Plans$15/user/mo plus tax, all features, no tiers or contracts; 30-day trial, no cardStarter $970/yr billed annually (about $80.83/mo) or $97/mo month to month: 3 sub-accounts, unlimited contacts and unlimited users; Unlimited $2,970/yr (about $247.50/mo) or $297/mo: unlimited sub-accounts, rebill phone and email at cost, basic API; Agency Pro (SaaS Pro) $4,970/yr (about $414.17/mo) or $497/mo: SaaS mode, rebilling with markup, advanced API; Enterprise by quote; usage billed on top from a prepaid wallet (LC Phone, LC Email, AI): email $0.675 per 1,000 sent, US/Canada SMS $0.00747 per segment plus carrier fees, local numbers $1.15/mo, US outbound calls $0.0126/min, AI pay per use or AI Employee $50 or $97/mo per sub-account; add-ons include WhatsApp $10/mo per sub-account, HIPAA $297/mo, Premium Support $500/mo; 14-day free trial on monthly plans, or 30 days on Starter or Unlimited through the HighLevel Bootcamp page (card required at sign-up); month to month, no contracts
Pricing modelFree trialFree trial
Free trial30 days14 days
UsersPer userUnlimited users on every plan
Both connect toMailchimp
Also connects toNo others on recordKlaviyo500+ listed by the vendor
Team sizeJust me · 2–10 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportEvery planEvery plan
Live chatNone listedEvery plan
Support hoursNot publishedLive chat: 24/7, in the app · Video call: 24/7 · Phone: Any time, for sales, billing and login issues; callers must be verified agency admins
Incidents postedLess Annoying Software has a public status page. Status pageHighLevel has a public status page. Status page
Capterra score4.8 / 5 from 659 reviewsNot listed
Trustpilot score4.3 / 5 from 8 reviews (few reviews)Not listed
Fit: Retail shop4535
Fit: Restaurant or café3030
Fit: Service business8575
Fit: Agency or studio7595
Fit: Trades or contractor6860
Fit: Online store4045
Why people pick it
  • Very easy to learn
  • One price, every feature
  • Unlimited users and contacts on every plan
  • CRM, funnels, email, SMS, booking and reviews in one login
Where it falls short
  • Light automation
  • No free plan
  • Texts, calls, emails and AI billed on top from a prepaid wallet
  • Agency-first: a single business pays for sub-accounts and setup it may not need
Visit Less Annoying CRM Visit GoHighLevel

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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