Reply.io vs GoHighLevel

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Reply.ioReply.io	GoHighLevelHighLevel
In one line	Multichannel sales sequences with AI drafting	All-in-one CRM, funnels, texting and reviews, built for agencies
Starting price	From $49/person	From $80.83/mo
Six-person team	$294/mo	$80.83/mo
Plans	Email Volume $49/user/mo billed yearly ($59 monthly) at 1,000 active contacts; Multichannel $89/user/mo yearly ($99 monthly); AI SDR from $500/mo; 14-day trial	Starter $970/yr billed annually (about $80.83/mo) or $97/mo month to month: 3 sub-accounts, unlimited contacts and unlimited users; Unlimited $2,970/yr (about $247.50/mo) or $297/mo: unlimited sub-accounts, rebill phone and email at cost, basic API; Agency Pro (SaaS Pro) $4,970/yr (about $414.17/mo) or $497/mo: SaaS mode, rebilling with markup, advanced API; Enterprise by quote; usage billed on top from a prepaid wallet (LC Phone, LC Email, AI): email $0.675 per 1,000 sent, US/Canada SMS $0.00747 per segment plus carrier fees, local numbers $1.15/mo, US outbound calls $0.0126/min, AI pay per use or AI Employee $50 or $97/mo per sub-account; add-ons include WhatsApp $10/mo per sub-account, HIPAA $297/mo, Premium Support $500/mo; 14-day free trial on monthly plans, or 30 days on Starter or Unlimited through the HighLevel Bootcamp page (card required at sign-up); month to month, no contracts
Pricing model	Free trial	Free trial
Free trial	14 days	14 days
Users	Per user	Unlimited users on every plan
Both connect to	No shared connections on record.
Also connects to	None in our catalog	Mailchimp, Klaviyo500+ listed by the vendor
Team size	2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Not looked up yet	Every plan
Live chat	Not looked up yet	Every plan
Support hours	Not published	Live chat: 24/7, in the app · Video call: 24/7 · Phone: Any time, for sales, billing and login issues; callers must be verified agency admins
Incidents posted	We found no public status page for Reply.io.	HighLevel has a public status page. Status page
Capterra score	4.6 / 5 from 95 reviews	Not listed
Trustpilot score	4.6 / 5 from 266 reviews	Not listed
Fit: Retail shop	5	35
Fit: Restaurant or café	5	30
Fit: Service business	55	75
Fit: Agency or studio	85	95
Fit: Trades or contractor	30	60
Fit: Online store	25	45
Why people pick it	Email, LinkedIn, and calls in one sequence Agency workspace	Unlimited users and contacts on every plan CRM, funnels, email, SMS, booking and reviews in one login
Where it falls short	Pricing has many editions Needs a separate CRM for the pipeline	Texts, calls, emails and AI billed on top from a prepaid wallet Agency-first: a single business pays for sub-accounts and setup it may not need
	Visit Reply.io ↗	Visit GoHighLevel ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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