Less Annoying CRM vs Apollo.io

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Less Annoying CRM costs less for a six-person team.
  • Less Annoying CRM fits retail shop, restaurant or café, service business, trades or contractor, online store.
  • Apollo.io suits teams past ten people.
CompareLess Annoying CRMLess Annoying SoftwareApollo.ioApollo.io
In one lineOne plain CRM plan at $15 a userB2B contact database with email sequences and a CRM built in
Starting priceFrom $15/personFrom $49/person
Six-person team$90/mo$294/mo
Plans$15/user/mo plus tax, all features, no tiers or contracts; 30-day trial, no cardPer seat; every seat on the same plan. Free (credits each month, 2 sequences, 250 emails a day, Gmail only); Basic $65/seat/mo or $49/seat/mo billed yearly (30,000 credits a seat a year); Professional $99/seat/mo or $79 billed yearly (48,000 credits, call recording); Organization $119/seat/mo billed yearly, 3-seat minimum. An email costs 1 credit, a phone number 8; credits don't roll over. 14-day trial
Pricing modelFree trialFree tier
Free trial30 days14 days
UsersPer userPer seat
Both connect toMailchimp
Also connects toNo others on recordKlaviyo200+ listed by the vendor
Team sizeJust me · 2–10 peopleJust me · 2–10 people · 11–50 people · 51–200 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportEvery planEvery paid plan
Live chatNone listedEvery plan
Support hoursNot publishedNot published
Incidents postedLess Annoying Software has a public status page. Status pageApollo.io has a public status page. Status page
Capterra score4.8 / 5 from 659 reviewsNot listed
Trustpilot score4.3 / 5 from 8 reviews (few reviews)Not listed
Fit: Retail shop4520
Fit: Restaurant or café3010
Fit: Service business8555
Fit: Agency or studio7572
Fit: Trades or contractor6835
Fit: Online store4030
Why people pick it
  • Very easy to learn
  • One price, every feature
  • Lead database built in
  • Free plan to start
Where it falls short
  • Light automation
  • No free plan
  • Credits run out and don't roll over
  • Overkill for a simple customer list
Visit Less Annoying CRM Visit Apollo.io

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

Apollo.io: partner link. We may earn a commission; it never affects rankings.

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