folk vs Capsule CRM

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

Capsule CRM costs less for a six-person team.
Capsule CRM fits retail shop, restaurant or café, trades or contractor, online store.
folk fits agency or studio.
Capsule CRM suits teams past ten people.

Compare	folkfolk	Capsule CRMCapsule
In one line	Lightweight CRM that lives in your inbox and LinkedIn	Plain contact and pipeline CRM with strong accounting links
Starting price	From $24/person	From $18/person
Six-person team	$144/mo	$108/mo
Plans	Per member, unlimited contacts. Standard $30/member/mo or $24 billed yearly (2,000 messages a member a month, 500 enrichments); Premium $60/mo or $48 billed yearly (deals, sequences, dashboards, API); Enterprise from $100/mo or $80 billed yearly. No free plan; 14-day trial with Premium features, no card. Card payment only	Per user. Free (2 users, 250 contacts, 1 pipeline); Starter $22/user/mo or $18 billed yearly (30,000 contacts); Growth $40/mo or $36 billed yearly (automations, email sync, multiple pipelines); Advanced $60/mo or $54 billed yearly (120,000 contacts); Ultimate $75/mo or $72 billed yearly. Transpond email marketing add-on from $11/mo. 14-day free trial, no card
Pricing model	Free trial	Free tier
Free trial	14 days	14 days
Users	Per member	Per user; free plan 2 users
Both connect to	No shared connections on record.
Also connects to	None in our catalog5,000+ listed by the vendor	Mailchimp100+ listed by the vendor
Team size	Just me · 2–10 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Every plan	None listed
Support hours	Not published	Not published
Incidents posted	Folk has a public status page. Status page	0 incidents posted on Capsule's status page in the 90 days to Oct 27, 2026. Status page
Fit: Retail shop	25	45
Fit: Restaurant or café	15	30
Fit: Service business	65	72
Fit: Agency or studio	78	62
Fit: Trades or contractor	35	60
Fit: Online store	30	45
Why people pick it	Works from your inbox and LinkedIn Unlimited contacts	Direct accounting integrations Free plan for 2 users
Where it falls short	No free plan Deals and reports need Premium	Automations need Growth No phone support
	Visit folk	Visit Capsule CRM

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

folk and Capsule CRM: partner links. We may earn a commission; it never affects rankings.

folk vs Capsule CRM

Short version

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