HubSpot CRM vs folk
Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
HubSpot CRM costs less for a six-person team.- HubSpot CRM fits retail shop, restaurant or café, service business, agency or studio, trades or contractor, online store.
- HubSpot CRM suits teams past ten people.
folk: Works from your inbox and LinkedIn.
| Compare | HubSpot CRMHubSpot | folkfolk |
|---|---|---|
| In one line | Free CRM that grows into a marketing suite | Lightweight CRM that lives in your inbox and LinkedIn |
| Starting price | From $15/person | From $24/person |
| Six-person team | $90/mo | $144/mo |
| Plans | Free CRM; Starter Customer Platform $15/mo per seat | Per member, unlimited contacts. Standard $30/member/mo or $24 billed yearly (2,000 messages a member a month, 500 enrichments); Premium $60/mo or $48 billed yearly (deals, sequences, dashboards, API); Enterprise from $100/mo or $80 billed yearly. No free plan; 14-day trial with Premium features, no card. Card payment only |
| Pricing model | Free tier | Free trial |
| Free trial | — | 14 days |
| Users | Unlimited on free | Per member |
| Both connect to | No shared connections on record. | |
| Also connects to | Mailchimp, Campaign Monitor, Hello Bar, MailerLite, Constant Contact, ActiveCampaign, Omnisend1,500+ listed by the vendor | None in our catalog5,000+ listed by the vendor |
| Team size | Just me · 2–10 people · 11–50 people · 51–200 people | Just me · 2–10 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | Professional and up | None listed |
| Live chat | Starter and up | Every plan |
| Support hours | Live chat: always on (whenever you need it) · Email: always on (whenever you need it) | Not published |
| Incidents posted | 11 incidents posted on HubSpot's status page, which covers all HubSpot products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by HubSpot. Status page | Folk has a public status page. Status page |
| Capterra score | 4.5 / 5 from 4,491 reviews | Not listed |
| Fit: Retail shop | 55 | 25 |
| Fit: Restaurant or café | 35 | 15 |
| Fit: Service business | 85 | 65 |
| Fit: Agency or studio | 92 | 78 |
| Fit: Trades or contractor | 60 | 35 |
| Fit: Online store | 75 | 30 |
| Why people pick it |
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| Where it falls short |
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| Visit HubSpot CRM | Visit folk | |
Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices
folk: partner link. We may earn a commission; it never affects rankings.
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