Apollo.io vs folk

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

folk costs less for a six-person team.
folk fits service business.
Apollo.io suits teams past ten people.

Compare	Apollo.ioApollo.io	folkfolk
In one line	B2B contact database with email sequences and a CRM built in	Lightweight CRM that lives in your inbox and LinkedIn
Starting price	From $49/person	From $24/person
Six-person team	$294/mo	$144/mo
Plans	Per seat; every seat on the same plan. Free (credits each month, 2 sequences, 250 emails a day, Gmail only); Basic $65/seat/mo or $49/seat/mo billed yearly (30,000 credits a seat a year); Professional $99/seat/mo or $79 billed yearly (48,000 credits, call recording); Organization $119/seat/mo billed yearly, 3-seat minimum. An email costs 1 credit, a phone number 8; credits don't roll over. 14-day trial	Per member, unlimited contacts. Standard $30/member/mo or $24 billed yearly (2,000 messages a member a month, 500 enrichments); Premium $60/mo or $48 billed yearly (deals, sequences, dashboards, API); Enterprise from $100/mo or $80 billed yearly. No free plan; 14-day trial with Premium features, no card. Card payment only
Pricing model	Free tier	Free trial
Free trial	14 days	14 days
Users	Per seat	Per member
Both connect to	No shared connections on record.
Also connects to	Mailchimp, Klaviyo200+ listed by the vendor	None in our catalog5,000+ listed by the vendor
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Every paid plan	None listed
Live chat	Every plan	Every plan
Support hours	Not published	Not published
Incidents posted	Apollo.io has a public status page. Status page	Folk has a public status page. Status page
Fit: Retail shop	20	25
Fit: Restaurant or café	10	15
Fit: Service business	55	65
Fit: Agency or studio	72	78
Fit: Trades or contractor	35	35
Fit: Online store	30	30
Why people pick it	Lead database built in Free plan to start	Works from your inbox and LinkedIn Unlimited contacts
Where it falls short	Credits run out and don't roll over Overkill for a simple customer list	No free plan Deals and reports need Premium
	Visit Apollo.io	Visit folk

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

Apollo.io and folk: partner links. We may earn a commission; it never affects rankings.

Apollo.io vs folk

Short version

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