Instantly vs folk

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • folk fits retail shop, restaurant or café, service business.
  • Instantly fits agency or studio.
  • Instantly suits teams past ten people.
CompareInstantlyInstantlyfolkfolk
In one lineCold email at volume with inbox rotation and warm-upLightweight CRM that lives in your inbox and LinkedIn
Starting priceFrom $37.60/moFrom $24/person
Six-person teamNot listed$144/mo
PlansGrowth $37.60/mo billed annually ($47 monthly; unlimited email accounts, 5,000 emails/mo, 1 user: team members only on Hypergrowth); Hypergrowth $77.60/mo ($97 monthly); Light Speed $286.30/mo; lead database sold separatelyPer member, unlimited contacts. Standard $30/member/mo or $24 billed yearly (2,000 messages a member a month, 500 enrichments); Premium $60/mo or $48 billed yearly (deals, sequences, dashboards, API); Enterprise from $100/mo or $80 billed yearly. No free plan; 14-day trial with Premium features, no card. Card payment only
Pricing modelPaidFree trial
Free trial—14 days
UsersUnlimited sending accountsPer member
Both connect toNo shared connections on record.
Also connects toNone in our catalogNone in our catalog5,000+ listed by the vendor
Team sizeJust me · 2–10 people · 11–50 peopleJust me · 2–10 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportNone listedNone listed
Live chatEvery paid plan; Hypergrowth and upEvery plan
Support hoursNot publishedNot published
Incidents postedWe found no public status page for Instantly.Folk has a public status page. Status page
Capterra scoreSee reviews on CapterraNot listed
Trustpilot scoreSee reviews on TrustpilotNot listed
Fit: Retail shop525
Fit: Restaurant or café515
Fit: Service business5565
Fit: Agency or studio8878
Fit: Trades or contractor3035
Fit: Online store2530
Why people pick it
  • Unlimited sending accounts on every plan
  • Built-in warm-up
  • Works from your inbox and LinkedIn
  • Unlimited contacts
Where it falls short
  • Only useful for cold outbound
  • Lead data costs extra
  • No free plan
  • Deals and reports need Premium
Visit Instantly Visit folk

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

Instantly and folk: partner links. We may earn a commission; it never affects rankings.

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