Instantly vs folk
Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
folk fits retail shop, restaurant or café, service business.
Instantly fits agency or studio.
Instantly suits teams past ten people.
| Compare | ||
|---|---|---|
| In one line | Cold email at volume with inbox rotation and warm-up | Lightweight CRM that lives in your inbox and LinkedIn |
| Starting price | From $37.60/mo | From $24/person |
| Six-person team | Not listed | $144/mo |
| Plans | Growth $37.60/mo billed annually ($47 monthly; unlimited email accounts, 5,000 emails/mo, 1 user: team members only on Hypergrowth); Hypergrowth $77.60/mo ($97 monthly); Light Speed $286.30/mo; lead database sold separately | Per member, unlimited contacts. Standard $30/member/mo or $24 billed yearly (2,000 messages a member a month, 500 enrichments); Premium $60/mo or $48 billed yearly (deals, sequences, dashboards, API); Enterprise from $100/mo or $80 billed yearly. No free plan; 14-day trial with Premium features, no card. Card payment only |
| Pricing model | Paid | Free trial |
| Free trial | — | 14 days |
| Users | Unlimited sending accounts | Per member |
| Both connect to | No shared connections on record. | |
| Also connects to | None in our catalog | None in our catalog5,000+ listed by the vendor |
| Team size | Just me · 2–10 people · 11–50 people | Just me · 2–10 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | None listed | None listed |
| Live chat | Every paid plan; Hypergrowth and up | Every plan |
| Support hours | Not published | Not published |
| Incidents posted | We found no public status page for Instantly. | Folk has a public status page. Status page |
| Capterra score | See reviews on Capterra | Not listed |
| Trustpilot score | See reviews on Trustpilot | Not listed |
| Fit: Retail shop | 5 | 25 |
| Fit: Restaurant or café | 5 | 15 |
| Fit: Service business | 55 | 65 |
| Fit: Agency or studio | 88 | 78 |
| Fit: Trades or contractor | 30 | 35 |
| Fit: Online store | 25 | 30 |
| Why people pick it |
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| Where it falls short |
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| Visit Instantly | Visit folk | |
Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices
Instantly and folk: partner links. We may earn a commission; it never affects rankings.
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