Instantly vs Lusha

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	InstantlyInstantly	LushaLusha
In one line	Cold email at volume with inbox rotation and warm-up	B2B phone numbers and emails from a browser extension
Starting price	From $37.60/mo	Free
Six-person team	Not listed	$0/mo
Plans	Growth $37.60/mo billed annually ($47 monthly; unlimited email accounts, 5,000 emails/mo, 1 user: team members only on Hypergrowth); Hypergrowth $77.60/mo ($97 monthly); Light Speed $286.30/mo; lead database sold separately	Free (40 credits/mo); Starter $37.45/mo billed annually ($49.90 monthly; 1 seat, 400 credits/mo); Professional from $52.45/mo ($69.90 monthly; 2 seats); Premium $299.95/mo; Scale on request
Pricing model	Paid	Free tier
Free trial	—	—
Users	Unlimited sending accounts	1 seat on Starter; 2 on Professional
Both connect to	No shared connections on record.
Also connects to	None in our catalog	None in our catalog
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	None listed
Live chat	Every paid plan; Hypergrowth and up	Plans not stated
Support hours	Not published	Not published
Incidents posted	We found no public status page for Instantly.	2 incidents posted on Lusha's status page, which covers all Lusha products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by Lusha. Status page
Capterra score	See reviews on Capterra	4.0 / 5 from 398 reviews
Trustpilot score	See reviews on Trustpilot	1.2 / 5 from 782 reviews
Fit: Retail shop	5	5
Fit: Restaurant or café	5	5
Fit: Service business	55	50
Fit: Agency or studio	88	80
Fit: Trades or contractor	30	25
Fit: Online store	25	20
Why people pick it	Unlimited sending accounts on every plan Built-in warm-up	Easy Chrome extension Free credits to try
Where it falls short	Only useful for cold outbound Lead data costs extra	Credit model gets expensive Data accuracy varies by region
	Visit Instantly ↗	Visit Lusha ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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