Instantly vs Apollo.io

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	InstantlyInstantly	Apollo.ioApollo.io
In one line	Cold email at volume with inbox rotation and warm-up	B2B contact database with email sequences and a CRM built in
Starting price	From $37.60/mo	From $49/person
Six-person team	Not listed	$294/mo
Plans	Growth $37.60/mo billed annually ($47 monthly; unlimited email accounts, 5,000 emails/mo, 1 user: team members only on Hypergrowth); Hypergrowth $77.60/mo ($97 monthly); Light Speed $286.30/mo; lead database sold separately	Per seat; every seat on the same plan. Free (credits each month, 2 sequences, 250 emails a day, Gmail only); Basic $65/seat/mo or $49/seat/mo billed yearly (30,000 credits a seat a year); Professional $99/seat/mo or $79 billed yearly (48,000 credits, call recording); Organization $119/seat/mo billed yearly, 3-seat minimum. An email costs 1 credit, a phone number 8; credits don't roll over. 14-day trial
Pricing model	Paid	Free tier
Free trial	—	14 days
Users	Unlimited sending accounts	Per seat
Both connect to	No shared connections on record.
Also connects to	None in our catalog	Mailchimp, Klaviyo200+ listed by the vendor
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people · 51–200 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Every paid plan
Live chat	Every paid plan; Hypergrowth and up	Every plan
Support hours	Not published	Not published
Incidents posted	We found no public status page for Instantly.	Apollo.io has a public status page. Status page
Capterra score	See reviews on Capterra	Not listed
Trustpilot score	See reviews on Trustpilot	Not listed
Fit: Retail shop	5	20
Fit: Restaurant or café	5	10
Fit: Service business	55	55
Fit: Agency or studio	88	72
Fit: Trades or contractor	30	35
Fit: Online store	25	30
Why people pick it	Unlimited sending accounts on every plan Built-in warm-up	Lead database built in Free plan to start
Where it falls short	Only useful for cold outbound Lead data costs extra	Credits run out and don't roll over Overkill for a simple customer list
	Visit Instantly ↗	Visit Apollo.io ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

Instantly and Apollo.io: partner links. We may earn a commission; it never affects rankings.