Lusha vs Apollo.io

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	LushaLusha	Apollo.ioApollo.io
In one line	B2B phone numbers and emails from a browser extension	B2B contact database with email sequences and a CRM built in
Starting price	Free	From $49/person
Six-person team	$0/mo	$294/mo
Plans	Free (40 credits/mo); Starter $37.45/mo billed annually ($49.90 monthly; 1 seat, 400 credits/mo); Professional from $52.45/mo ($69.90 monthly; 2 seats); Premium $299.95/mo; Scale on request	Per seat; every seat on the same plan. Free (credits each month, 2 sequences, 250 emails a day, Gmail only); Basic $65/seat/mo or $49/seat/mo billed yearly (30,000 credits a seat a year); Professional $99/seat/mo or $79 billed yearly (48,000 credits, call recording); Organization $119/seat/mo billed yearly, 3-seat minimum. An email costs 1 credit, a phone number 8; credits don't roll over. 14-day trial
Pricing model	Free tier	Free tier
Free trial	—	14 days
Users	1 seat on Starter; 2 on Professional	Per seat
Both connect to	No shared connections on record.
Also connects to	None in our catalog	Mailchimp, Klaviyo200+ listed by the vendor
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people · 51–200 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	None listed	Every paid plan
Live chat	Plans not stated	Every plan
Support hours	Not published	Not published
Incidents posted	2 incidents posted on Lusha's status page, which covers all Lusha products and regions, in the 90 days to Oct 27, 2026; 1 marked major or critical by Lusha. Status page	Apollo.io has a public status page. Status page
Capterra score	4.0 / 5 from 398 reviews	Not listed
Trustpilot score	1.2 / 5 from 782 reviews	Not listed
Fit: Retail shop	5	20
Fit: Restaurant or café	5	10
Fit: Service business	50	55
Fit: Agency or studio	80	72
Fit: Trades or contractor	25	35
Fit: Online store	20	30
Why people pick it	Easy Chrome extension Free credits to try	Lead database built in Free plan to start
Where it falls short	Credit model gets expensive Data accuracy varies by region	Credits run out and don't roll over Overkill for a simple customer list
	Visit Lusha ↗	Visit Apollo.io ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

Lusha and Apollo.io: partner links. We may earn a commission; it never affects rankings.