Reply.io vs Apollo.io

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Reply.ioReply.io	Apollo.ioApollo.io
In one line	Multichannel sales sequences with AI drafting	B2B contact database with email sequences and a CRM built in
Starting price	From $49/person	From $49/person
Six-person team	$294/mo	$294/mo
Plans	Email Volume $49/user/mo billed yearly ($59 monthly) at 1,000 active contacts; Multichannel $89/user/mo yearly ($99 monthly); AI SDR from $500/mo; 14-day trial	Per seat; every seat on the same plan. Free (credits each month, 2 sequences, 250 emails a day, Gmail only); Basic $65/seat/mo or $49/seat/mo billed yearly (30,000 credits a seat a year); Professional $99/seat/mo or $79 billed yearly (48,000 credits, call recording); Organization $119/seat/mo billed yearly, 3-seat minimum. An email costs 1 credit, a phone number 8; credits don't roll over. 14-day trial
Pricing model	Free trial	Free tier
Free trial	14 days	14 days
Users	Per user	Per seat
Both connect to	No shared connections on record.
Also connects to	None in our catalog	Mailchimp, Klaviyo200+ listed by the vendor
Team size	2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people · 51–200 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Not looked up yet	Every paid plan
Live chat	Not looked up yet	Every plan
Support hours	Not published	Not published
Incidents posted	We found no public status page for Reply.io.	Apollo.io has a public status page. Status page
Capterra score	4.6 / 5 from 95 reviews	Not listed
Trustpilot score	4.6 / 5 from 266 reviews	Not listed
Fit: Retail shop	5	20
Fit: Restaurant or café	5	10
Fit: Service business	55	55
Fit: Agency or studio	85	72
Fit: Trades or contractor	30	35
Fit: Online store	25	30
Why people pick it	Email, LinkedIn, and calls in one sequence Agency workspace	Lead database built in Free plan to start
Where it falls short	Pricing has many editions Needs a separate CRM for the pipeline	Credits run out and don't roll over Overkill for a simple customer list
	Visit Reply.io ↗	Visit Apollo.io ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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