HubSpot CRM vs Pipedrive
Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.
Short version
Pipedrive costs less for a six-person team.
HubSpot CRM fits retail shop, restaurant or café, online store.- Pipedrive fits trades or contractor.
| Compare | HubSpot CRMHubSpot | PipedrivePipedrive |
|---|---|---|
| In one line | Free CRM that grows into a marketing suite | Sales pipeline CRM for small teams that close deals |
| Starting price | From $15/person | From $14/person |
| Six-person team | $90/mo | $84/mo |
| Plans | Free CRM; Starter Customer Platform $15/mo per seat | Lite $14/mo per seat; Growth $39; Premium $59; Ultimate $79, billed annually |
| Pricing model | Free tier | Free trial |
| Free trial | — | 14 days |
| Users | Unlimited on free | Per seat |
| Both connect to | Mailchimp, ActiveCampaign | |
| Also connects to | Campaign Monitor, Hello Bar, MailerLite, Constant Contact, Omnisend1,500+ listed by the vendor | No others on record500+ listed by the vendor |
| Team size | Just me · 2–10 people · 11–50 people · 51–200 people | Just me · 2–10 people · 11–50 people |
| Available in | US · UK · CA · AU | US · UK · CA · AU |
| Phone support | Professional and up | Premium and up |
| Live chat | Starter and up | Every plan |
| Support hours | Live chat: always on (whenever you need it) · Email: always on (whenever you need it) | Live chat: 24/7 · Phone: Monday to Friday, 7:00 am to 11:00 pm (CET/CEST) (English), Extended hours, Monday to Friday, 7:00 am to 11:00 pm (CET/CEST) (Ultimate only) |
| Incidents posted | 11 incidents posted on HubSpot's status page, which covers all HubSpot products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by HubSpot. Status page | Pipedrive has a public status page. Status page |
| Capterra score | 4.5 / 5 from 4,491 reviews | 4.5 / 5 from 3,064 reviews |
| Trustpilot score | Not listed | 4.4 / 5 from 3,470 reviews |
| Fit: Retail shop | 55 | 30 |
| Fit: Restaurant or café | 35 | 15 |
| Fit: Service business | 85 | 80 |
| Fit: Agency or studio | 92 | 85 |
| Fit: Trades or contractor | 60 | 70 |
| Fit: Online store | 75 | 50 |
| Why people pick it |
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| Where it falls short |
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| Visit HubSpot CRM | Visit Pipedrive | |
Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices
Pipedrive: partner link. We may earn a commission; it never affects rankings.
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