HubSpot CRM vs Apollo.io

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • HubSpot CRM costs less for a six-person team.
  • HubSpot CRM fits retail shop, restaurant or café, service business, agency or studio, trades or contractor, online store.
  • Apollo.io: Lead database built in.
CompareHubSpot CRMHubSpotApollo.ioApollo.io
In one lineFree CRM that grows into a marketing suiteB2B contact database with email sequences and a CRM built in
Starting priceFrom $15/personFrom $49/person
Six-person team$90/mo$294/mo
PlansFree CRM; Starter Customer Platform $15/mo per seatPer seat; every seat on the same plan. Free (credits each month, 2 sequences, 250 emails a day, Gmail only); Basic $65/seat/mo or $49/seat/mo billed yearly (30,000 credits a seat a year); Professional $99/seat/mo or $79 billed yearly (48,000 credits, call recording); Organization $119/seat/mo billed yearly, 3-seat minimum. An email costs 1 credit, a phone number 8; credits don't roll over. 14-day trial
Pricing modelFree tierFree tier
Free trial—14 days
UsersUnlimited on freePer seat
Both connect toMailchimp
Also connects toCampaign Monitor, Hello Bar, MailerLite, Constant Contact, ActiveCampaign, Omnisend1,500+ listed by the vendorKlaviyo200+ listed by the vendor
Team sizeJust me · 2–10 people · 11–50 people · 51–200 peopleJust me · 2–10 people · 11–50 people · 51–200 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportProfessional and upEvery paid plan
Live chatStarter and upEvery plan
Support hoursLive chat: always on (whenever you need it) · Email: always on (whenever you need it)Not published
Incidents posted11 incidents posted on HubSpot's status page, which covers all HubSpot products and regions, in the 90 days to Oct 27, 2026; 0 marked major or critical by HubSpot. Status pageApollo.io has a public status page. Status page
Capterra score4.5 / 5 from 4,491 reviewsNot listed
Fit: Retail shop5520
Fit: Restaurant or café3510
Fit: Service business8555
Fit: Agency or studio9272
Fit: Trades or contractor6035
Fit: Online store7530
Why people pick it
  • Free plan is real
  • Marketing and sales in one place
  • Lead database built in
  • Free plan to start
Where it falls short
  • Paid tiers get expensive quickly
  • Credits run out and don't roll over
  • Overkill for a simple customer list
Visit HubSpot CRM Visit Apollo.io

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

Apollo.io: partner link. We may earn a commission; it never affects rankings.

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