Freshsales vs Apollo.io

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Freshsales costs less for a six-person team.
  • Freshsales fits retail shop, service business, agency or studio, trades or contractor, online store.
  • Apollo.io: Lead database built in.
CompareFreshsalesFreshworksApollo.ioApollo.io
In one lineFreshworks' sales CRM with a free tier and built-in phoneB2B contact database with email sequences and a CRM built in
Starting priceFrom $9/personFrom $49/person
Six-person team$54/mo$294/mo
PlansGrowth $9/user/mo; Pro $39/user/mo; Enterprise $59/user/mo, billed annuallyPer seat; every seat on the same plan. Free (credits each month, 2 sequences, 250 emails a day, Gmail only); Basic $65/seat/mo or $49/seat/mo billed yearly (30,000 credits a seat a year); Professional $99/seat/mo or $79 billed yearly (48,000 credits, call recording); Organization $119/seat/mo billed yearly, 3-seat minimum. An email costs 1 credit, a phone number 8; credits don't roll over. 14-day trial
Pricing modelFree trialFree tier
Free trial21 days14 days
UsersPer userPer seat
Both connect toMailchimp, Klaviyo
Also connects toNo others on recordNo others on record200+ listed by the vendor
Team sizeJust me · 2–10 people · 11–50 peopleJust me · 2–10 people · 11–50 people · 51–200 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportPlans not statedEvery paid plan
Live chatNone listedEvery plan
Support hoursNot publishedNot published
Incidents postedFreshworks has a public status page. Status pageApollo.io has a public status page. Status page
Capterra score4.5 / 5 from 623 reviewsNot listed
Fit: Retail shop3020
Fit: Restaurant or café1510
Fit: Service business8055
Fit: Agency or studio8272
Fit: Trades or contractor6035
Fit: Online store5030
Why people pick it
  • Low entry price per user
  • Phone and email in one place
  • Lead database built in
  • Free plan to start
Where it falls short
  • Reports are thin on lower tiers
  • Many features need Pro
  • Credits run out and don't roll over
  • Overkill for a simple customer list
Visit Freshsales Visit Apollo.io

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

Freshsales and Apollo.io: partner links. We may earn a commission; it never affects rankings.

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