Apollo.io vs Capsule CRM

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Short version

  • Capsule CRM costs less for a six-person team.
  • Capsule CRM fits retail shop, restaurant or café, service business, trades or contractor, online store.
  • Apollo.io fits agency or studio.
CompareApollo.ioApollo.ioCapsule CRMCapsule
In one lineB2B contact database with email sequences and a CRM built inPlain contact and pipeline CRM with strong accounting links
Starting priceFrom $49/personFrom $18/person
Six-person team$294/mo$108/mo
PlansPer seat; every seat on the same plan. Free (credits each month, 2 sequences, 250 emails a day, Gmail only); Basic $65/seat/mo or $49/seat/mo billed yearly (30,000 credits a seat a year); Professional $99/seat/mo or $79 billed yearly (48,000 credits, call recording); Organization $119/seat/mo billed yearly, 3-seat minimum. An email costs 1 credit, a phone number 8; credits don't roll over. 14-day trialPer user. Free (2 users, 250 contacts, 1 pipeline); Starter $22/user/mo or $18 billed yearly (30,000 contacts); Growth $40/mo or $36 billed yearly (automations, email sync, multiple pipelines); Advanced $60/mo or $54 billed yearly (120,000 contacts); Ultimate $75/mo or $72 billed yearly. Transpond email marketing add-on from $11/mo. 14-day free trial, no card
Pricing modelFree tierFree tier
Free trial14 days14 days
UsersPer seatPer user; free plan 2 users
Both connect toMailchimp
Also connects toKlaviyo200+ listed by the vendorNo others on record100+ listed by the vendor
Team sizeJust me · 2–10 people · 11–50 people · 51–200 peopleJust me · 2–10 people · 11–50 people
Available inUS · UK · CA · AUUS · UK · CA · AU
Phone supportEvery paid planNone listed
Live chatEvery planNone listed
Support hoursNot publishedNot published
Incidents postedApollo.io has a public status page. Status page0 incidents posted on Capsule's status page in the 90 days to Oct 27, 2026. Status page
Fit: Retail shop2045
Fit: Restaurant or café1030
Fit: Service business5572
Fit: Agency or studio7262
Fit: Trades or contractor3560
Fit: Online store3045
Why people pick it
  • Lead database built in
  • Free plan to start
  • Direct accounting integrations
  • Free plan for 2 users
Where it falls short
  • Credits run out and don't roll over
  • Overkill for a simple customer list
  • Automations need Growth
  • No phone support
Visit Apollo.io Visit Capsule CRM

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

Apollo.io and Capsule CRM: partner links. We may earn a commission; it never affects rankings.

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