Apollo.io vs Bookyourdata

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Apollo.ioApollo.io	BookyourdataBookyourdata
In one line	B2B contact database with email sequences and a CRM built in	Pay-as-you-go B2B email lists, no subscription
Starting price	From $49/person	$99 for 250 contacts
Six-person team	$294/mo	$99 for 250 contacts
Plans	Per seat; every seat on the same plan. Free (credits each month, 2 sequences, 250 emails a day, Gmail only); Basic $65/seat/mo or $49/seat/mo billed yearly (30,000 credits a seat a year); Professional $99/seat/mo or $79 billed yearly (48,000 credits, call recording); Organization $119/seat/mo billed yearly, 3-seat minimum. An email costs 1 credit, a phone number 8; credits don't roll over. 14-day trial	Pay as you go, no subscription; 1 credit = 1 contact; credits never expire. 10 free credits; 250 for $99 ($0.40 each); 500 $159 ($0.32); 1,000 $299 ($0.30); 2,500 $599 ($0.24); 5,000 $799 ($0.16); 10,000 $999 ($0.10); 25,000 $2,099 ($0.08); credits refunded for wrong or outdated contacts under a 97% deliverability guarantee; unlimited team accounts; hand-built lists (BeSpoke) from $499 for 1,000 records
Pricing model	Free tier	Paid
Free trial	14 days	—
Users	Per seat	Unlimited team accounts
Both connect to	No shared connections on record.
Also connects to	Mailchimp, Klaviyo200+ listed by the vendor	None in our catalog
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Every paid plan	Plans not stated
Live chat	Every plan	Plans not stated
Support hours	Not published	Live chat: 24/7, from its customer success team
Incidents posted	Apollo.io has a public status page. Status page	0 incidents posted on Bookyourdata's status page in the 90 days to Oct 27, 2026. Status page
Fit: Retail shop	20	10
Fit: Restaurant or café	10	5
Fit: Service business	55	50
Fit: Agency or studio	72	70
Fit: Trades or contractor	35	25
Fit: Online store	30	20
Why people pick it	Lead database built in Free plan to start	No subscription, and credits never expire Credits refunded for bad emails
Where it falls short	Credits run out and don't roll over Overkill for a simple customer list	A list, not a CRM or email sender Cost per contact is highest on small packs
	Visit Apollo.io ↗	Visit Bookyourdata ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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