Pipedrive vs Apollo.io

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	PipedrivePipedrive	Apollo.ioApollo.io
In one line	Sales pipeline CRM for small teams that close deals	B2B contact database with email sequences and a CRM built in
Starting price	From $14/person	From $49/person
Six-person team	$84/mo	$294/mo
Plans	Lite $14/mo per seat; Growth $39; Premium $59; Ultimate $79, billed annually	Per seat; every seat on the same plan. Free (credits each month, 2 sequences, 250 emails a day, Gmail only); Basic $65/seat/mo or $49/seat/mo billed yearly (30,000 credits a seat a year); Professional $99/seat/mo or $79 billed yearly (48,000 credits, call recording); Organization $119/seat/mo billed yearly, 3-seat minimum. An email costs 1 credit, a phone number 8; credits don't roll over. 14-day trial
Pricing model	Free trial	Free tier
Free trial	14 days	14 days
Users	Per seat	Per seat
Both connect to	Mailchimp
Also connects to	ActiveCampaign500+ listed by the vendor	Klaviyo200+ listed by the vendor
Team size	Just me · 2–10 people · 11–50 people	Just me · 2–10 people · 11–50 people · 51–200 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Premium and up	Every paid plan
Live chat	Every plan	Every plan
Support hours	Live chat: 24/7 · Phone: Monday to Friday, 7:00 am to 11:00 pm (CET/CEST) (English), Extended hours, Monday to Friday, 7:00 am to 11:00 pm (CET/CEST) (Ultimate only)	Not published
Incidents posted	Pipedrive has a public status page. Status page	Apollo.io has a public status page. Status page
Capterra score	4.5 / 5 from 3,064 reviews	Not listed
Trustpilot score	4.4 / 5 from 3,470 reviews	Not listed
Fit: Retail shop	30	20
Fit: Restaurant or café	15	10
Fit: Service business	80	55
Fit: Agency or studio	85	72
Fit: Trades or contractor	70	35
Fit: Online store	50	30
Why people pick it	Clear pipeline view Fair per-seat price	Lead database built in Free plan to start
Where it falls short	Light on marketing features	Credits run out and don't roll over Overkill for a simple customer list
	Visit Pipedrive ↗	Visit Apollo.io ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

Pipedrive and Apollo.io: partner links. We may earn a commission; it never affects rankings.