Apollo.io vs lemlist

Two CRM tools side by side. Prices are the starting plan a small business would pick, in USD.

Compare	Apollo.ioApollo.io	lemlistlempire
In one line	B2B contact database with email sequences and a CRM built in	Cold email and LinkedIn outreach sequences with a lead database
Starting price	From $49/person	From $55/mo
Six-person team	$294/mo	$55/mo
Plans	Per seat; every seat on the same plan. Free (credits each month, 2 sequences, 250 emails a day, Gmail only); Basic $65/seat/mo or $49/seat/mo billed yearly (30,000 credits a seat a year); Professional $99/seat/mo or $79 billed yearly (48,000 credits, call recording); Organization $119/seat/mo billed yearly, 3-seat minimum. An email costs 1 credit, a phone number 8; credits don't roll over. 14-day trial	Email $55/mo billed yearly ($62 quarterly, $69 monthly) for 50,000 emails/mo with unlimited users and senders, no LinkedIn or calls; more volume: $71 yearly ($89 monthly) at 100,000, $127 ($159) at 200,000, $287 ($359) at 500,000, $527 ($659) at 1,000,000; Multichannel Expert $87/user/mo billed yearly ($109 monthly), 5 senders per user, LinkedIn, calls and SMS; Enterprise custom, billed yearly, 5-seat minimum; data add-ons: enrichment $16/mo yearly ($20 monthly) for 2,000 credits, intent signals $21/mo yearly ($29 monthly) for 100 signals; 14-day free trial (the help center says it covers Multichannel Expert only)
Pricing model	Free tier	Free trial
Free trial	14 days	14 days
Users	Per seat	Unlimited on Email; per user on Multichannel
Both connect to	No shared connections on record.
Also connects to	Mailchimp, Klaviyo200+ listed by the vendor	Not looked up yet58+ listed by the vendor
Team size	Just me · 2–10 people · 11–50 people · 51–200 people	Just me · 2–10 people · 11–50 people
Available in	US · UK · CA · AU	US · UK · CA · AU
Phone support	Every paid plan	None listed
Live chat	Every plan	Every plan
Support hours	Not published	Not published
Incidents posted	Apollo.io has a public status page. Status page	Lempire has a public status page. Status page
Fit: Retail shop	20	5
Fit: Restaurant or café	10	5
Fit: Service business	55	55
Fit: Agency or studio	72	88
Fit: Trades or contractor	35	25
Fit: Online store	30	20
Why people pick it	Lead database built in Free plan to start	Email plan covers unlimited users for one price Warm-up and lead database included
Where it falls short	Credits run out and don't roll over Overkill for a simple customer list	Email plan has no LinkedIn or calling Contact data costs extra credits
	Visit Apollo.io ↗	Visit lemlist ↗

Six-person prices are what a team of six would pay on the published plans; "Not listed" means those plans don't cover six. How we calculate prices

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